Tuesday, November 25, 2008
Author Loops: How useful are they?
Has anyone had the embarrassing experience of posting to an author loop and being virtually ignored? Have you felt maybe these loops are no more than who can schmooze who the best? Has anyone found any particular value in spending hours reading and answering posts just so maybe someone will by chance respond to yours?
I have good reason for asking these questions. I have delved into introducing myself on several author loops for marketing/branding purposes and found that aside from being mainly a popularity contest much like the high school cheering squad but mainly in effective, as it would take more time to schmooze some responses from these very motivated individuals than I have to donate to the loops.
I am truly not being mean but what does it take to get a response on those loops? In my experience and talking amongst some of my author peers/friends, I have heard similar thoughts about the loops. The same people respond to the same people day after day.
Has anyone actually experienced any marketing value from bouncing around these loops? Are other authors buying and reading your books? What about reader loops? Where are they? Anyone know? In my opinion, I would think visiting 'reader' loops would be much more rewarding. Putting up release announcements, blurbs, excerpts for peer authors other than for support (of which I've experienced shall we say the cold shoulder) doesn't seem the least bit fruitful.
Okay, on this point, I am not saying that authors are not readers because many of you and other authors who I don't even know on a personal level have supported me throughout my career. I just question the value of trying to 'join' in the buzz on the loops. It seems a waste of valuable marketing time to me. I work a full time job, a home business, and write. Marketing is very important and personally, I am not in a position to waste time on non-productive marketing venues.
Any opinions out there? What has your experience been with these loops? Anyone have any hints on 'fitting in?' On making these loops advantageous?
I'm curious. Please pipe in and give your thoughts. I have teetered on the fence for a long time as to whether I should continue to try to get some 'notice' on these loops or just leave well enough alone.