August already~ hot, humid August and all that comes with it. Back to school, increased electric bills, 'cause we need to utilize more AC, an increased chance of hurricane threat, though the eastern Atlantic seems quiet at the moment *whispers the latter* Don't want to jinx the weather patterns:)

Kudos to Cari Quinn. Excellent blog the other day. While I await her critique of my blog and website design, which I've done probably 75 per cent of the things she explicitly said not to do, I thought we'd talk briefly about a subject that is just as important as the design of your cyber representation and that is UPDATING.

How many of you update your blogs daily or at least every couple of days? How many update your websites at least once a month or so?

I personally update my blog usually every couple of days or so. I noticed something I hadn't realized while surfing friends' blogs who list my link. And this is a valuable little tidbit of information at least in my opinion. I didn't see my link listed, so I scrolled down and, low and behold, found it down at the bottom of the list! Why? Well upon further investigation, I realized that the way a blog is listed on the favorites list goes by when said blog was last updated. The number one spot was updated maybe an hour ago, number two, a couple of hours and so on. My blog was updated a mere two days ago but all the others were more recent which tossed me to the bottom of the list! I found that interesting. And I must tell you, gives me even more incentive to keep on top of my site updates.

So that's just what I did today:)

How about you?

D~

To Brand or not to Brand

Please welcome Cari Quinn, graphic artist. Hi, Cari!

Hello, Dayana. Thank you for having me today, Dayana!

While my first love is writing, my day job is as a graphic designer and proofreader at a community newspaper. Having worked in graphic design for almost a decade, I'm used to seeing what works - and what doesn't - on the page. Clarity and brevity are essential, and most importantly, a design piece is only as good as it reproduces.

But this doesn't apply to writers, right? Not so. Your brand is a visual interpretation of you and your product.

What color scheme have you chosen for your webpage and/or blog? Is it mirrored in your bookmarks, business cards and any other promotional materials? Perhaps not, but if you carry through your theme, the more recognizable your name becomes. Preferably, this theme works with your tagline and with your product. Maybe you write all over the map (as I do) or maybe you have two main genres in which you write. In those cases, generic is best, but perhaps there are design elements you can pick up that apply to both and would work well on your webpage and bookmarks, for example. An easy one...do you write paranormal romance featuring werewolves and vampires? A three-quarter moon in the night sky might be the perfect element to evoke the reaction you're hoping to create in your reader. In my opinion, simpler is best. You're trying to create a feeling, not bombard the senses. Just as a lipstick imprint on an envelope is sexy and romantic, it's also clean and basic. That's what you're looking for. That snap of instant recognition that, if you're lucky, will become something your readers instantly associate with you.

That's also where your tagline comes in. Do you have one? A tagline encapsulates your work in one or two sentences and lets your reader know what to expect when they pick up your story. When I started writing a few years ago, my tagline was "Because love - and sex - can be funny." I chose this because everything I write seems to have a thread of humor running through it. As I went along, I realized that tagline didn't work for me anymore, because I was branching out. Yes, my stories still usually have a humorous element (or so I hope!) but I'm also writing darker pieces now, such as Urban Fantasy. So I went back to the drawing board and came up with "What's more dangerous than falling in love?" I'm a romance writer, and by putting that word "dangerous" in my tagline, hopefully the reader gets the impression that there may be darker aspects to my writing. Even when I write straight contemporary, that tagline works.

Being succinct is key. Think what you would want someone to say about your work, and see if you can tie that into your tagline. If you're really creative (and we all are, or we wouldn't be writers), look for ways to tie your tagline into the branding of your website and promotional materials. You write paranormal and cozy mysteries? Have that slice of moon on the top of your webpage? Maybe add a gleaming silver knife with one drop of blood to represent the mysterious side of your writing persona. And perhaps your tagline is, "Sexy romance filled with things that go bump in the night." Okay, not great, but it's just an example for you to use as a springboard for your own ideas.

I also think having a logo is important. YOU are your own company. And the more places that people see your specific logo and tagline, always represented in the same way, the more often that becomes imprinted on a reader's mind. Recognition is your best friend as an author. If Sally Jane is sitting home looking for a spicy book to download and she remembers seeing your splashy, unique logo on a blog somewhere, you may just be the one whose books she searches out to read. In this time of self-promotion, it's vital you give yourself every opportunity to succeed. In case any of you stop by my blog, I don't have a new logo up yet. ;) But I will soon!

One last word about branding and creating a mood with your promotional materials. As I mentioned earlier, a design is only as good as it reproduces, which is why blogs that are dark in color with red or white type rarely work well. Anything that is hard to read gives your potential reader a reason to bypass your page - something you do not want. True, there are sites like Readability, http://lab.arc90.com/experiments/readability/ which can translate most blogs/webpages into something easy on the eyes, but most people don't want to go through that extra step. Keep your design elements to the tops and sides of your pages and leave the areas where you type as clean as possible. And be brief, as brief as you can while still getting your message across. I love to read, but when I see a blog that's a page long or more, I cruise on by. At best, I hit the highlights. Which brings me to another point. Try to break long passages into sections, with bullets that make it easy to skim. Anything that encourages your reader to stay a while is a very good thing!

Thank you for reading! I'll be around to answer any questions or comments. I'm considering doing a series of posts on this subject on my own blog, so please stay tuned!

Cari Quinn
www.cariquinn.blogspot.com
Wow! Great information isn't it? Thanks for sharing all this, Cari. Please stop by again any time you like. I really enjoyed this.

Also, for those of you who haven't checked out my blog post yesterday, I talk about additional exposure ideas and thoughts. Thanks for dropping by today.

More thoughts on gaining exposure on the internet.

Well it seems July has about flown the coop. Time certainly does fly, doesn't it. I noticed that, other than the guest spots, visits/comments have slowed noticably this month. I am one for keeping my website and blog current and fresh, so it's a little disappointing when you don't see much traffic. I'd like to discuss how to get more traffic to our respective internet venues.

Catherine Bybee spends hours and hours on this very subject. And I for one am heeding her words. I have joined Coffee Time, Facebook, My Space, Twitter, keep blog and website freshly updated, as I mentioned above, and try to get to other blogs and loops to leave comments. That is a challenge in itself I have found as there are only so many hours in a day. But interacting is so very important, so I will continue to work on getting around the internet to other blogs and loops in hopes that those people will do the same.

I will also experiment with Catherine's suggestion to read and review other author's books. I have done reveiws, albeit, under another pseudonym and on a more professional level. Though being in the position that I'd like to see reveiws written by my readers, I definitely can return the favor. Nothing like a peer kudo on your book cover!

I was recently approached via email by a marketing company whose name I will not disclose who claims to be able to get my name and books out to more than 5,000,000 readers within my writing parameters. Hmmm... I thought. What's the ticket on that? So, I sent an email inquiring they send me more information as I send no personal information over the net such as phone number, address, etc. EVER! They did respond and the lowest circulation which I think was something like 500K was almost $600 and $800 for circulation to one million then up to $2100! Hellooo I'm still considered a starving artist at this point in my career! That ain't happening:)

Anyway, just some thoughts to toss out there.

Cari Quinn will be dropping in tomorrow to discuss more on getting our names circulating out in cyberspace. She will be discussing branding, website etiquette and graphic art. Please come by and check her out.

Talk soon. Any suggestions and ideas you have are more than welcome on the art of making internet noise:)

D~

Please Welcome today's guest, Erotic Author, Cari Quinn!

To Be or Not To Be...Published

Thanks so much, Dayana, for allowing me to blog today. It's been a great month of posts so far and October still has two weeks left!

Most authors come to another author's blog to talk about their latest release, but I don't have a release yet. I'm still waiting for "The Call" or "The Email" or however that special moment should arrive. Not only that, I can't claim a whole slew of rejections to prove how hard I'm working to change that fact because I've yet to submit anywhere. That's right - two and a half years since I started "writing seriously" and I still haven't swallowed my nerve enough to submit.

I've entered two contests, though: the romance industry's biggie for the unpublished masses, the Golden Heart, and the Virginia Romance Writers' Fool For Love contest, which I won in the Short Contemporary category with my manuscript, Virgin Territory. Winning my first (and only) chapter contest was a terrific experience in a lot of ways. For not much money, I got two detailed critiques from published authors, then a third when my manuscript ended up needing a discrepancy judge because of the wide variance between my scores. I got some positive feedback, and some not so positive. But it taught me something any writer who has battled in the trenches knows. Writing ain't for the faint of heart. It's just not. If you can't stand the idea of your "baby" being dissected by strangers, it's going to hit you pretty hard to know not everyone will get your jokes, or think your hero's as wonderful as you know he is. It hit me hard after I got the judges' scores back. I even stopped writing for a few days. But I started again - hey, nothing can keep me from writing too long, because it's in my blood - and I'm still going.

Actually, I think that contest was the perfect microcosm of a book's reception by the public. Sometimes people get your voice and your characters. Your book resonates with them and they eagerly anticipate your next release. Someone else can read the same book and have an entirely different response. And that's okay. I heard a piece of advice once that a writer wants to have a voice that incites great love and yes, maybe even strong dislike, because that voice means you're different and being different is what will get you sold.

That's MY theory, anyhoo, and I'm sticking to it.

I'm still learning. Still struggling. Still enjoying writing the kind of stories I like to read. Still waiting for that moment when my Call or Email comes, so that I can start fretting about a whole new set of problems: contracts, actual deadlines, pleasing my editor, thrilling my fans...

Having fans. Whew. There's a heady thought.

Next week, I'll be submitting my baby to my dream publisher. Okay, one of my babies to one of my dream publishers (I have a lot of dreams!) But regardless of what happens, I'll have joined the ranks of those fearless enough to put their work out there, and I'm proud of that. I just started a new blog-cariquinn.blogspot-where I'll be posting book reviews and chronicling my journey to publication. Hope you'll stop by to say hi. I love to meet fellow writers and readers.

Before I go, I want to give a shout out to someone else who won a contest recently: The Wild Rose Press's bestselling author of the Scarlet rosette Seduced In Seoul, Helen Hardt. She took first place in the Colorado Romance Writers' Heart of the Rockies contest in the erotic category and second AND third place in the short contemporary category. Congratulations, Helen! She'll be blogging here on Monday, October 20th.

Thanks again for having me, Dayana. It's been a blast! And thank you to YOU for reading.

Cari Quinn
http://cariquinn.blogspot.com/